YouTube, since 2005 has been highly popular with those who wish to share and view videos online. The numbers of visitors to the site have recently rocketed. It is thought that seven out of ten American adults use the video sharing site frequently.
YouTube has expanded greatly in the mobile network, eating a total of 22% of global mobile bandwidth. Now with high speed 3G being readily available, it’s now more common that people choose to view digital video content on the go.
In June American telecommunications giant AT&T released information that video traffic has increased by 500% over the years 2007 to 2010. With the landline speed ever increasing, video media can be streamed far more efficiently. Over the past few years we have seen more video streaming services such as Hulu and BBC iPlayer which have embraced this technology presenting their programmes to the masses.
As more people are now choosing to stream video in HD quality, ISPs are under more pressure to deliver a reliable service. Many global ISPs have started suggesting data plans which allow a limited amount of video content to be streamed each month.