Yahoo Axis displays visual search results on mobile devices
Yahoo’s market share of the search engine business has been declining heavily recently. Google still remains the market dominator, whilst new search engines such as Bing are making considerable progress.
Previously, mobile searching differed very little from desktop searching. This leaves open a niche market for new products to attract mobile surfers. Yahoo seems to have dived in first, opting for a more visual interface that allows users to flick through relevant search results based on visual content within the pages.
This ability to navigate results based on imagery suggests that social media may be able to integrate with these searches in the future. However, it raises the question. Do people want social media within their web searches?
In response to this Yahoo’s Special Products Management Director aims to “remove all the noise so you can focus on what you really want”. This is good news for those who are annoyed by irrelevant search results.
Yahoo’s market share has decreased by 7% to a dismal 13.5% in only two years. This new innovation will hopefully give Yahoo the edge in the mobile browsing market.