What have search engines got in store for 2015?

What have search engines got in store for 2015?

What have search engines got in store for 2015?

If you’re involved in the world of web design, web development or eCommerce, you’ll be well aware of Google’s recent algorithm shake up.

As the market leader – Google sees an average of 1,100,000,000 unique monthly users – where Google goes, other search engines follow. As a result, 2015 is set to be a busy year for the main search engines with new innovations, algorithms and products hitting the market over the next few months.

So exactly what does 2015 have in store for the top three search engines and how will their innovations affect you?

Google

2015 is set to be a busy year for Google with a variety of new products and developments in the pipeline.

The launch of their new algorithm is set to make the web a much more friendly place for mobile users, so it should come as no surprise that the company is putting a lot of time and energy into developing mobile technology.

From a new design style to an app that’s set to rival Whatsapp, the internet giant is setting its sights firmly on the mobile market.

Bing

With an estimated 350,000,000 unique visitors a month, Bing is the second largest search engine on the web. Though the search engine is not currently planning to follow in Google’s mobile friendly footsteps, sites that are responsive, well designed and built using clear concise code are favoured.

In 2015, it looks like we’ll see Bing focus more on advertising campaigns, marketing tools and integration. With steady growth and continuous, if not exciting, development planned for the next few months, Bing shares will probably make a good investment.

Yahoo

Attracting around 300,000,000 unique monthly visitors, Yahoo is still a major player in the world of search engines.

Thanks to a 2009 deal between Yahoo and Microsoft, most Yahoo searches are actually Bing searches. However as the company is no longer happy with the service offered by Bing, they’re looking to renegotiate their deal and begin developing new algorithms of their own.

Like Google, Yahoo has recognised the value of social media. Its own social media network, Tumblr, is currently run as a semi autonomous company.

However over the next few months Yahoo plans to bring Tumbler into the main company, with Yahoo influencing the social media network’s look, feel and operation more directly.

The market looks to agree with Yahoo’s strategy, with experts predicting the company’s shares could jump by as much as 29% in the next 12 months.

With so many new innovations hitting the web in 2015, the next few months are set to be an exciting time for web developers around the world. If you want to make sure your site is ready for the coming changes, get in touch with us today!

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