Top ecommerce trends for online growth
If you run an online business it’s important to keep up to date with the latest trends in ecommerce. With such a wealth of choice at their fingertips, it is all too easy for potential customers to click away from your site and spend their money elsewhere. So you have to make sure you do everything you can to make it easy for them to make their purchases with you.
With that in mind, here are some of the latest trends in ecommerce that you can use to keep your site ahead of the competition.
Card payments can be slow and irritating, which is why so many people are now using digital wallets and payment methods such as Apple Pay and PayPal. Making it easier to pay can be a huge factor in turning interest into sales, with people far more likely to make purchases if they don’t have to go and fetch their card and input their details.
Fast and free delivery
The major stumbling block of online shopping has always been the delayed gratification. No one really wants to have to wait days or weeks to get their new purchase, and they certainly don’t want to have to pay a fortune for delivery. Use deliver companies that offer next day services, and build in delivery costs to your prices to entice customers.
If you can keep customers coming back then you’re onto a good thing. Reward loyal customers who make repeat purchasers with special offers. You can use information you gather fromm your customers to create personalised offers.
If you don’t already have a mobile or responsive design then you need to get one. More and more people are shopping on their smart phones and tablets than ever before, accounting for about 25% of all online sales. That’s a huge share of the market and one that is set to grow towards 50% by 2030. You can’t afford to miss out.
These handy tools engage with customers, make suggestions, offer help and generally smooth the ecommerce process. Expect to see more of them on websites over the coming years, and you should be using them too.
If you’d like more advice on how to boost your ecommerce platform or need help developing your site, then get in touch with our team of experts at Designaweb. We can help you achieve a design that will boost sales and help you to grow your business.