The Prelude to SEO success
In the competitive world of the web, SEO is everything. Helping to attract more visitors to your site, raising brand awareness and helping to position you as an important player in your industry, good SEO can do wonders for your business and be the difference between success and failure and to sink or swim.
Though there is no magic formula for SEO success, there are some easy and affordable steps that you can take to boost your website’s performance and get the online results your business deserves.
Take a look at the market
If there are a lot of other companies already selling a similar product or offering a similar service to yours, you’ll have to do a lot of work to get good SEO results.
Companies that are more established in the digital market will probably already have good SEO, with plenty of keywords, links, images and good quality copy helping to ensure that they always appear high up on the search engines’ results pages.
If you do find yourself in a crowded market, try to carve out a niche for your business by offering something a little bit different. You’ll also need to put a lot of work into creating an SEO friendly site and doing all you can to help your website climb the rankings ladder.
See what the competition is up to
By seeing what other companies are up to, you can get a good idea of what works and what doesn’t in the world of SEO.
Start with your biggest competitor, analysing how they’ve boosted their SEO and using that knowledge to inform your own SEO campaign.
Take a look at your website
Good SEO has to start with your own website, so take a long look at all the different elements of your site and make sure they’re all optimised for the web.
Good quality copy, captioned imaged, appropriately used paragraph and header tags and links will all help to improve your SEO, as will regularly updated content like a blog or news page.
Analyse your product
Understanding how many people search for your product and knowing the terms that they use to make their searches will help to inform your SEO campaign.
If there are only 20 or 30 searches a month for your product, you’ll need to reconsider how you approach your SEO. Luckily there is a range of good optimisation tools available and experts out there, like our successful and savvy SEO hot shots, that will help you to make the most of your SEO no matter how popular your product.
A bit of research should answer most of your queries, allowing you to target your SEO work more effectively.
Here at Designaweb, we’re experts at creating sites that are fully optimised for the web. Give us a call to speak to one of the friendly and knowledgeable members of our team to find out more and get you found by the right people in the right places.