The power of social networking
Many people simply see social networking sites, such as Facebook and Twitter, as an easy way to keep in touch with friends. Although they can be a powerful SEO tool when used correctly. The social networks you need to establish your website on will depend on your target audience but nearly all businesses should have a profile on Twitter and Facebook.
Other social networks worth mentioning include LinkedIn and MySpace (especially if your website is music-orientated). You should also consider Digg, Delicious, StumbleUpon and Reddit if you have a blog on your website that you publish articles to regularly.
So how can these help?
Firstly, each site your company features on will generate a link back to your website. To begin with these single links won’t really have much weight as your profile will, essentially, be a new page with a PageRank of 0. Furthermore many social networking sites, such as Facebook, apply the ‘nofollow’ attribute to all outbound links. This means Google will not count it as a link back to your website however it may generate referrals to your website as you gain more visitors to your profile.
Additionally each time you post relevant content you add well-regarded search engine content that is linked in to your website. You should also try to interact with the community by replying to friend requests, commenting on other profiles and ensuring that you regularly update your profile.
If you have a blog on your website you can gain masses of traffic simply by posting current, original and useful articles and submitting it to Digg, Delicious, StumbleUpon and Reddit. If your story proves to be popular on any of these sites it will quickly spread to other blogs and websites. These websites should credit your article which provides a link back to your website as well as potentially generating a substantial amount of traffic to your website.
As you gain a following on each social network you can begin to discreetly market your services or products. Remember to balance marketing your website with original content or your profile will stagnate and people may decide to discontinue following your updates. A typical marketing strategy employed on social networks is to post exclusive or short offers to entice people into purchasing something from you. This often works well as they feel they’re getting your service or product at discounted price.
Although it is harder to gain a following as a business on YouTube it is definitely doable and worth the time if you end up with a high volume of subscribers. Content is a little harder as you must create a video each time you want to update your profile. If your product can be demoed then include a couple of videos showing off your product or service in action. If you are going somewhere interesting, such as an expo or event, make a vlog of your trip to show the world what they missed by not attending. Remember to include a link back to your site in the description as users may well click the link to find out more about your website or company.
So that’s my overview of social networking with regards to SEO and how it can be used to increase the traffic to your website. If you liked this post why not follow us on Twitter or like us on Facebook?