The Hottest Web Design Trends For 2016
A web design can help improve readership and conversions. But web designs change every year and out dated versions eventually fade away.
If you have an online business your profits could take a hit if you do not maintain an up-to-date website. And that means bringing your design into line with today’s consumer behaviours and preferences.
So which areas of your website should you look to update in 2016?
The visual elements of a website can help to hook visitors in. Think Pinterest. The social media site inspired web designers to bring card layouts into blog platforms so that visitors have a wider choice of content to choose from.
The layout of a standard blog is typically a list of articles stacked on top of the other. This only provides enough space for one or two pieces of content with images to be featured on a screen.
To see more content users have to use the scrollbar and some won’t even bother to do that. Card layouts spread three or four pieces of content across the screen which gives your content more exposure and visitors more choices.
Video Ads in the hero space
Video ads are one of the most popular forms of advertising amongst consumers and statistics show companies can increase conversions by up to 85% by featuring a video ad on the homepage.
And you could go one step further and stick your video promotion in the hero space. This will be the first thing your customers will see. Not only that but they are more likely to watch the video and buy your product.
Animation was one of the hottest trends of 2015. And this year, the cute little figures are getting interactive.
Animated interfaces have grown in popularity because they are a fun way to engage consumers. And it distracts them whilst they are waiting for your site to load.
However, you have to be careful with animation because they are not for everyone. So before you rush into creating a talking frog, ask yourself whether animation offers value to your customers.
It may be that your audience does not appreciate gimmicks. However, if your customers can interact with the little fella and the animation serves a purpose, there is a strong possibility you will present users with a new and unique user-experience.
Virtual reality (VR) and augmented reality (AR) are set to be the “next big thing in marketing.” Facebook CEO, Mark Zuckerberg says we should expect VR and AR to hit our high-definition screens within the next few years.
But web design trends are already paving the way for the reality of virtual reality. Blurring the lines between real and not-real can be achieved through visuals, and by customising websites that allow visitors to make personal choices, you are already one step closer to the future and will easily make the transition.
Successful websites create a great user-experience. To keep consumers interested in your brand, you have to keep them interested in your website, so don’t allow the design to grow old and weary.