The Apple Watch

The Apple Watch

The Apple Watch

In recent years we’ve seen a big increase in interest in wearable tech with many industry experts predicting that smart watches and glasses are soon to revolutionise the technological world.

Though various products have hit the market, few have had a significant impact and consumers are yet to show that same level of interest in watches and glasses as they do in phones and tablets.

However, with the recent launch of the brand new Apple Watch, this may all be about to change. Boasting a range of impressive features and a slick design, could the Apple Watch be the breakthrough product we’ve all been waiting for?


It looks like Apple have gone all out to pack the Apple Watch with as many features as possible in an attempt to encourage customers to part with their cash.

As well as allowing users to answer phone calls and receive notifications, the Apple Watch can monitor the wearer’s heartbeat, prompt users to move and encourage customers to take screen breaks.

The Apple Watch also has Siri installed, allowing users to make searches and set reminders using voice control.

Apple claim the Apple Watch has a battery life of 18 hours which, though significantly less than a conventional digital watch, should give wearers enough power to see them through the day.

The face of the Apple Watch will also be customisable, giving watch owners the opportunity to individualise their product.

The Apple Watch’s main selling point seems to be its ability to monitor the wearer’s physical activity, a feature that’s being promoted by model Christy Turlington Burns as she uses the watch to train for a marathon.


With apps becoming ever more important, having access to a good range of the most popular was always going to be a priority for Apple and the Apple Watch.

At the moment, both Uber and Shazam have apps on the iWatch with Instagram, Twitter, Nike and Mailbox apps also ready to go. However as some of these apps are thought to reduce battery life to as little as four hours, users may not be able to take advantage of them as much as they’d like.

If the Apple Watch proves to be a success, there is guaranteed to be a huge increase in the number of available apps as developers and brands seek to cash in on the wearable tech trend.

Price range

When it’s released on the 24th April, the cheapest model Apple Watch is set to cost around £299. If you want the most exclusive version, you better get saving now as the top price bracket is expected to be somewhere in the region of £8,000.

Though wearable tech is growing in popularity, the prevalence of smartphones and tablet computers has left demand for smart watches a little lacking. Only time will tell if Apples latest offering is the one that’s going to make wearable tech a mainstay of our digital lives.

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