SEO: Google to Make ‘Mobile-friendly’ a Ranking Feature
Google’s changing algorithms: why you need to be ready
Since it was first launched way back in 1998, Google has been specifically programmed to deliver the most relevant results to inquiring searchers. Using a variety of algorithms, the search engine has tried to rank sites by assessing factors like keywords, hyperlinks, images, text quality and up dates.
As user behaviour and SEO have evolved over the years, these algorithms have been updated too, ensuring that searchers always get the best possible results for any given term. Whenever the algorithms change, SEO companies and web designers across the country rush to update their sites, incorporating new features or removing old ones in an effort to stay relevant.
The next big shake up is due to take place on April 21st and it’s going to be a big one. If your site is yet to be updated, here’s why you need to get cracking and make sure you’re ready.
Google announced algorithm updates that will have a “significant impact” on mobile search results worldwide.
The biggest change we’ll see in the Google algorithms is that the search engine will begin to favour sites that are optimised for mobile users.
This means that sites that are responsively designed and easy to navigate for users accessing the web on mobile phones or tablet computers will be ranked more highly than those that are not.
Though Google has labelled the move as a reward for sites that are mobile friendly rather than a penalty for those that are not, it’s more than likely the move will result in mobile optimised sites appearing higher in the search results.
Why is it changing?
The simple reason behind the change is that more and more people are using mobile devices to access the web. In fact, around 50% of the people online right now are on their smartphone or tablet computer.
As Google wants to provide relevant and authoritative results, they are moving to rank mobile sites more highly in order to cater to this growing demographic.
How do I know if my site is ready?
If it turns out your site is already responsively designed and easy for mobile users to navigate, you don’t need to do anything. However if your site isn’t ready, now’s the time to get in touch with Designaweb and get cracking on a redesign.