Mobile Friendly Designs
Google released yet another mobile-friendly testing tool earlier this month. The latest offering is aimed at small businesses and affirms whether your website is mobile friendly.
It also checks speed for mobile and speed for desktops. This is pretty important, but if you need more information, you can request a full report from the Big G.
On the back of this latest reminder of the importance of usability on mobiles, we thought it would be timely to publish a blog post about mobile friendly designs. And this is our magnificent seven.
Busy interfaces are confusing. End-users want easy access to information, which means they want to find what they are looking for quickly. They can’t do that on a cluttered screen.
How end-users find their way around a website is a headache for web designers, but a necessary evil. Everything should be neatly packed and clearly signposted. If people have to search for anything, they stop looking. To improve navigation use menus, sub-menus, sidebars, links embedded in the body of content and the footer.
Avoid banner ads
Some marketers are clinging to banner ads by their clawed finger tips. Yes, to a degree they work, but given web users are beginning to lose patience with intrusive ads, this form of online advertising is on its last megabyte. With 31% of Brits actively avoiding websites with traditional advertising features, banner as will soon be more damaging to a website’s usability than they are beneficial to improving leads and conversions.
Touch and swipe actions
Now more people are using their mobile phones to access the internet, web designers have to optimise sites for use on smaller screens – which means installing touch and swipe features and using boxes big enough to hit with a fingertip.
Again, we’re looking at ease of use here. Consumers want to make purchases quickly and easily in as few clicks as necessary. They certainly don’t want to be filling out lengthy forms inputting contact details and payment details. Where possible, encourage visitors to set up an account so they only have to input their bank details once.
Data collection is another necessary evil marketers can’t avoid, but has to be taken into consideration when contemplating usability. Without visitor details, it is difficult to pitch marketing messages to prospects and for some businesses this is highly detrimental. Keep forms to a minimum and only ask two or three easy questions. The same applies when asking for login details.
Usability on mobile devices is right up there on the list of priorities for web designs. Some business owners are not going to like cutting out features they want, but when visitors bail out of their website because it does not offer a good user-experience, they will soon change their tune.