The Importance of a Content Management System

The Importance of a Content Management System

The Importance of a Content Management System

The Importance of a Content Management System

Just in case you don’t know, a content management system (CMS) is the user-interface that

allows you to load content to your blog. The functionality is not-too different from a Word

document so you can edit and manage your posts.

Blogs have become vitally important to website owners. They can be used to promote brand

awareness, position your products and provide information to readers.

Publishing content on a blog that entertains and engages readers will improve your search

engine ranking and drive more customers towards the buy button. In essence, a blog is the

cornerstone foundation of your online business.

What does a CMS do?

A CMS helps content creators to work more efficiently. They streamline workflow, enable you to

make content visually engaging, and give you the tools to plan ahead with your content

marketing strategy.

Open-source CMS platforms such as WordPress and Drupal have automatically formatted

templates so the font and size of your content header and sub-header are done for you.

You can also manipulate how the body of the content looks by adding jpeg images and

embedding videos. These are also formatted so you do not have to copy paste url’s or

javascript language that allows you to share content from third party pages.

For example, in older versions of WordPress, curators had to embed a “share” code from

YouTube in a hyperlink.

Although not highly technical, novices that have little or no technical knowledge would not know

where to find the relevant YouTube code. Now you don’t need to because CMS platforms do it

for you.

Multiple users can be added to databases, so if you have a team of writers, they can all access

the CMS from remote locations to add content and make the necessary edits.

They can also schedule blog posts at any time and day you like. This makes it easier for content

curators to plan their content strategy and add relevant links to existing content from new

content – or vice versa.

Customised CMS

Whilst open-source content management systems are okay for small businesses managing

small volumes of content, if you want to beat the competition, a custom-built CMS is the way to


A custom-built CMS allows you to improve the performance of your blog. Off-the- shelf systems

typically require plugins to perform certain tasks – and plugins are usually heavy and slow down

load speeds of your website, especially on mobile.

Slow load times are the death of online businesses. Surveys show that search engine users will

click out and visit another site if a website has not loaded within 10 seconds. Some will leave

after three seconds.

A customised CMS is also more secure than open-source. WordPress is one of the most

hacked platforms on the net – but that’s also because most website owners use it.

By building a bespoke content management system, you give your online business an

advantage over competitors that are using standard web templates. And if your competitors

have their own custom-builds, then you are at a disadvantage.

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