The Importance of a Content Management System
Just in case you don’t know, a content management system (CMS) is the user-interface that
allows you to load content to your blog. The functionality is not-too different from a Word
document so you can edit and manage your posts.
Blogs have become vitally important to website owners. They can be used to promote brand
awareness, position your products and provide information to readers.
Publishing content on a blog that entertains and engages readers will improve your search
engine ranking and drive more customers towards the buy button. In essence, a blog is the
cornerstone foundation of your online business.
What does a CMS do?
A CMS helps content creators to work more efficiently. They streamline workflow, enable you to
make content visually engaging, and give you the tools to plan ahead with your content
Open-source CMS platforms such as WordPress and Drupal have automatically formatted
templates so the font and size of your content header and sub-header are done for you.
You can also manipulate how the body of the content looks by adding jpeg images and
embedding videos. These are also formatted so you do not have to copy paste url’s or
For example, in older versions of WordPress, curators had to embed a “share” code from
YouTube in a hyperlink.
Although not highly technical, novices that have little or no technical knowledge would not know
where to find the relevant YouTube code. Now you don’t need to because CMS platforms do it
Multiple users can be added to databases, so if you have a team of writers, they can all access
the CMS from remote locations to add content and make the necessary edits.
They can also schedule blog posts at any time and day you like. This makes it easier for content
curators to plan their content strategy and add relevant links to existing content from new
content – or vice versa.
Whilst open-source content management systems are okay for small businesses managing
small volumes of content, if you want to beat the competition, a custom-built CMS is the way to
A custom-built CMS allows you to improve the performance of your blog. Off-the- shelf systems
typically require plugins to perform certain tasks – and plugins are usually heavy and slow down
load speeds of your website, especially on mobile.
Slow load times are the death of online businesses. Surveys show that search engine users will
click out and visit another site if a website has not loaded within 10 seconds. Some will leave
after three seconds.
A customised CMS is also more secure than open-source. WordPress is one of the most
hacked platforms on the net – but that’s also because most website owners use it.
By building a bespoke content management system, you give your online business an
advantage over competitors that are using standard web templates. And if your competitors
have their own custom-builds, then you are at a disadvantage.