How Can Geolocation Boost My Online Business
Geolocation is the process of calculating the location of a visitor to a website. Every internet connection is given an IP address, similar to that of a home address. Using this address you can calculate data such as the Internet Service Provider and the location of the site visitor.
Webmasters can use this data to follow where people around their website. An example of this: You are a business in the United Kingdom, you design websites. You notice a lot of traffic from visitors who are located in Australia. Consequently you open up a new page designed to target the Australian market for website design.
Google Analytics and StatCounter are two of the most popular software solutions that allow geolocation of website visitors. Many other features are included in these software packages, such as tracking, tables, graphs, browser and operating system detection.
All of this information should allow you to model your site to the requirements of your visitors.