Google’s Upcoming Algorithm Update To Target Over-Optimised Websites
Google’s upcoming algorithm update is to introduce a new search engine ranking penalty for sites that it judges to be over optimised and contain excessive SEO attributes according to Matt Cutts from Google.
Matt Cutts announced that the new over optimisation penalty will be introduced into the search results within the next few weeks. The objective of this update is to create a level playing field for any website that is to be included in its search engine. This will bring a whole new meaning to the phrase “content is king” as it will result in websites that have great content ranking better than websites which have content purely targeted at achieving high search engine listings.
The new algorithm will be looking at different aspects of a website such as whether they have included too many keywords on a page or have exchanged way too many links with other websites.
It will be interesting to see how this new alogorithm will affect the search engine results and if it will influence the way in which websites are created in the future especially where content and SEO elements are concerned.