Google Cracks Down On Piracy
Google has changed the way it displays its results by now also considering the number of copyright infringement notices it has received in relation to each website when it determines their ranking. Websites that are frequently accused of piracy will appear lower in results. The BPI, the record industry body that represents record labels in the UK has welcomed the news who before have argued for some time that sites with a lot of illegal content should feature lower in the search results and also argue that consumers want and expect the top search results for entertainment, feature legal and licensed material.
The search giant is now receiving and processing more copyright notices every day than they did in all of 2009, more than 4.3 million URLs in the last 30 days. But Google itself isn’t all that innocent, YouTube has full of unlicensed material, who seem to have an immunity from the proposed piracy penalties. Copyright notices are redirected to a different copyright removal process for YouTube . It’s not clear exactly what factors the algorithm prioritises, but popularity, and perhaps being Google-owned, appear to be on the list.