Five reasons to choose a responsive web design
With the incredible growth or mobile devices like smart phones and tablets, it is more important than ever to have a responsive web design. Your clients and potential customers are more than ever browsing on the move, needing to discover your site and get in touch with you regardless of what type of device they’re using. So you need a site that meets their needs.
And in case you need more persuading, here are five more very good reasons you need a responsive design.
Mobile use continues to rise
More than half of all adults own a smartphone and up to two thirds of web traffic comes from smartphones or mobile devices. And these numbers are going up all the time. So to keep your website accessible to more than half of your customers, you need your design to work on all devices, all of the time. And in such a competitive market place, you can’t afford to let a single customer slip through the net.
Mobile shopping is growing too
With four in five consumers regularly using their smartphones to shop online, if your goods or services aren’t available on a phone, then you could be missing out on a huge market.
Social media boost
Social media is a great way to interact with customers, increase branding and promote yourself. With more than half of all activity now happening on smart phones, this is a very useful platform to drive traffic to your site. And to do this best, you’ll need a responsive design.
Improve your SEO
A responsive design is Google’s recommended approach for web design and they perform better in search rankings. This is because they provide a better user experience and because they use a single URL rather than multiple URLs for different versions of the site.
Ease of management
Why pay to design and build, and then have to manage several sites when you can have just one? It just makes good sense in terms of time and ROI to keep things simple. Then, if you want to update your content, you only have to do it once rather than across multiple platforms.
If you’d like to know more about the benefits of a responsive site or to talk through your options, then get in touch with a member of our design team. With vast experience and cutting edge knowledge, we can help you maximise the potential of your site, driving traffic and boosting SEO.