Why branding matters on your web platform

Why branding matters on your web platform

Why branding matters on your web platform

Why branding matters on your web platform


Some companies look at branding and web presence as two separate and distinct parts of their identity and marketing strategies. This, however, couldn’t be further from the truth. Your strategy should be coherent and effective, all working towards the same goal. So if you have branding – such as logos, graphics and colour schemes that don’t work online – it might be time for a rethink.


Why branding matters


Once you have survived the tricky and demanding start up phase and established yourself as a company you need to think about your branding again. What works for start ups doesn’t always work for SMEs.


Think about how you want to be seen, how you can establish your reputation and how you can attract attention. This will focus a lot around pull branding, or getting the customers to come to you. So your branding needs to have eye-catching appeal.


Brand value


It’s not just about throwing money at designers to create a new logo, it’s more about building an entity that resonates with customers and keep them coming back again and again. So researching your audience or demographic is very important. There are plenty of tools out there to help you find out what your customers want or like, so use them.


Give yourself a voice


What is your brand saying about you? What do you immediately think when you see your website and online graphics? What are your colours saying to prospective customers? It’s important to be consistent and manage your branding as you go. This is not a one-time deal.


Social media


Intergrate your social media, using sites like Facebook and Twitter to spread the word. This is a great way of starting a conversation with customers and getting your brand out there.


Think SEO


Is your branding SEO friendly? This is an important tool for helping people to find you. If your name or site is not SEO friendly then this becomes more difficult and you could be losing out on market share.


If you’d like to know more about online branding and how to do it well, then get in touch with Designaweb. Our team of talented graphic designers, web specialists and branding experts are on hand to help you get it right. So don’t let an inconsistent and fragmented approach reduce your impact and give us a call today.

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