5 Web Design Faults That Turn Customers Away
The switch to mobile has had a negative impact on the performance and user-experience of websites. Subsequently the usability of a website has taken precedence over aesthetics.
Web designs still need to look good of course. They have to be visually appealing to users and project a professional and trustworthy appearance. But that is only the first challenge.
The priority hurdle, particularly when designing websites to have form and functionality for mobile users, is how easy the website is to use and the standard of performance it delivers.
Fast load speeds
Mobile users have little patience. They are often on the go and in a hurry. But even with leisure time, internet users are not prepared to hang around waiting for a website to load. They have become accustomed to instant access.
It has been well documented that slow loaders turn customers away. If your website has not loaded up within 10 seconds, visitors with leave and look elsewhere. Ditch heavy codes and make your website snappy.
This is also a patience issue. Users that cannot find what they are looking for give up easily and try elsewhere. There are a couple of design issues here – too much clutter and poor navigation.
Clean websites are becoming increasingly necessary. Busy designs on small screens is information overload and very little is obvious. The navigation networks of a website should also be clearly signposted using menus and sub menus, call to action buttons and embedding internal links into written content.
Functionality is an extension of the navigation problem, but concentrates more on how well the features work. Websites have to perform as they are intended to, otherwise a business looks unprofessional and customers lose faith.
Our web developers look to improve the performance of a website by removing features customers don’t need, and enhancing the user-experience by adding engaging features they do need.
Design for mobile
There are more searches conducted on mobile than any other device and as technology improves, the number of people accessing website on portable devices will increase.
Furthermore, Google’s Accelerated Mobile Pages will strip away unnecessary features to improve fast load times, but that will leave websites looking threadbare and unprofessional. If you design websites with mobile phones in mind from the outset, you will avoid losing design elements and customers.
Switch to native ads
According to statistics published in Digital News Report traditional banner advertising is becoming annoying for end-users. 31% per cent of users in the UK say they actively avoid using sites that have banner ads.
As a result, marketers are shifting towards native ads that blend in with the design and are not intrusive. It’s time to ditch the pop-ups and banner ads and use clean advertising techniques that do not perturb consumers.
User-experience should be at the top of your list of priorities. As consumers become more accustomed to websites that function effectively and are a pleasure to use, their demands are higher – and they have little time for websites that turn in a poor performance.