5 Usability Issues of Web Designs
Visuals are no longer the most important aspect of a website. Sure, the aesthetics are still important. Web designs have to look professional and trustworthy, but more importantly websites have to function.
Thus usability has shuffled its way to the top of the priority pile. If a website is not user-friendly or does not perform as instructed by end-users, visitors will not stick around.
To be honest here are a plethora of usability issues we could list here, but we anticipate most are obvious, so we’re going to just mention five that you might not already have thought of.
Unfamiliarity with design
In web design, there is a condition known a baby duck syndrome which describes problems users have when they are unfamiliar with the layout of a website.
The thing is, web users become accustomed to a certain layout and navigational process. Any changes you make to the patterns can be disruptive and confusing. So when redesigning a website be careful not to make too many drastic changes.
On the subject of being confused, web users need to understand exactly what a page is about and where to go next . This is essentially a navigational thing, but an important feature to pick up on is link labelling.
Linking is necessary, but users need to understand where a link will take them if they click on it. Whereas this is obvious for the most part, confusion can occur with external links.
Enhanced explicit choice
If there is one thing that really ticks off end-users it’s intrusive pop-up ads. However, for online businesses they are a necessary evil. So when you have to design an enhanced explicit choice keep it in mind that you do not want to deter potential customers.
Give visitors an easy escape route. Make it clear they can close the box to explore the site without having to leave their email address. We have noticed some designs recently that do not have exit signals and to clear the ad the user has to click outside the box. In such circumstances they are more likely to click out of the website.
This is a tricky one because customers have ideals about what they want their website to do rather than what they need their website to do. It is a web designer’s prerogative to advise clients that effective usability is more beneficial than giving visitors something to use just for the sake of it.
Websites should be prioritized with a set number of objectives – all of which should focus on usability. The focus of a website is fulfilling the user requirements rather than including irrelevant content just because it gives a website a unique feature.
There is some dispute about drop down menus. Some web designers detest them so much they refuse to use them. And whilst there are alternative options, drop-downs are unavoidable for some websites.
But if you must use drop-down menus, at least make them user-friendly and list the options in alphabetical order so users can find what they are looking for more easily. It may not be a solution to getting rid of drop down menus, but it is a reasonable compromise.
Websites that are not user-friendly jeopardize conversions. The first thing to keep in mind when designing a website is how visitors will feel using this website.