5 Reasons You Need A Mobile App For Your Business
Apps may not be a solution for every business, but for brands that are followed by mobile users, apps are an essential marketing tool. Now we are living in a mobile-first world, there are more internet users accessing the web on a mobile device than desktop PC’s or laptop.
It used to be the case that a mobile app needed a gimmick or offer users a practical solution they could use on a regular basis. Whilst the latter is still beneficial, the advancements in mobile technology means there are more reasons for brands to develop an app.
More mobile devices than people
There are officially more active mobile devices in operation than there are people in the world. That is how connected the global village is. In the UK, 71% of adults own a smartphone and the numbers will continue to expand. Mobile apps have a huge market reach.
Mobile is the future of shopping
We are already beginning to see the first wave of the mobile shopping revolution taking shape. One-click buy buttons are on the increase and with search engines, social media networks and eCommerce sites gearing up to make the mobile experience faster and more convenient, consumers will become more reliant on their handhelds to shop for goods and services. With brands already using geo-targeting, QR codes and mobile wallets, in-store shopping on mobile will become the norm. Apps make the mobile shopping experience easier.
Increase Brand Awareness
Even when mobile owners are not using your app, they still visit the app library on their mobile device to access the daily essentials such as social media and free text messaging services. As they are scrolling through their phone, they see your app. Consumer psychologists say, the more a person sees a logo the more your brand sticks in the memory.
Improve Customer Loyalty
Mobile apps can be used in several ways to improve customer loyalty including reward programs, personalised marketing and educating customers about things in your industry that interest them. For many businesses, users that download an app have a genuine interest in your industry so if you are publishing great content that gives them a reason to use your app you strengthen bonds with your customers.
Apps can be used offline
The biggest advantage mobile apps have over a website is they can be accessed when users are offline. This makes it convenient for commuters that are not able to connect to a wi-fi hotspot and for anybody wanting to check your opening hours or availability of a product. Modern consumers want micro-moments and they want convenience and mobile apps tick both boxes.
Even if you think your business has no purpose to build an app, you may be surprised by how versatile and useful mobile apps can be for you and your customers. If you’re not sure whether a mobile app is right for you get in touch and speak to our experts.