Twitter has taken steps to further monetise its social media platform. Over 90% of Twitters sales come from advertising, making advertisers the main supporting factor for the popular micro-blogging site.
Advertisers can now target users based on their interests, gender, keywords, geography and now language.
“Advertisers can now target promoted tweets and promoted accounts in languages that their audience understands, while users are eligible to see highly relevant ads in their language,” Nipoon Malhotra said in a Twitter blog post.
This latest movement hopes to provide users with a more relevant user experience as they will be presented with adverts more relevant to them.
Twitter emphasises how important this is for advertisers as they can now “reach a global audience with language-specific messaging”.
Are more relevant adds an enjoyable or invasive experience for Twitter users?